Coachreport was born from a simple frustration: volunteer coaches shouldn't have to choose between giving great feedback and having a life outside football.
Over 400,000 coaches run youth football in the UK. The vast majority are volunteers — parents, teachers, and football lovers giving up evenings and weekends.
They know their players inside out. They can see who's improving, who needs support, and who's ready for a new challenge. But turning those observations into professional written reports? That takes hours most coaches simply don't have.
So reports don't get written. Parents feel uninformed. Players miss out on documented feedback that could help them develop. Everyone loses.
An AI that speaks football. You tell it what you've observed — in your own words, however brief — and it produces structured FA Four Corner Model reports that look like they came from a professional academy.
Every feature is built around the FA Four Corner Model — technical, tactical, psychological, and social development.
You provide the coaching insight. The AI handles structure and presentation. Your observations, professionally packaged.
Built for volunteer coaches and small clubs. Professional quality without enterprise pricing or complexity.
Positive, constructive feedback that motivates young footballers. Every child deserves to know their coach sees them.
Coachreport is built specifically for the UK grassroots football ecosystem. We use UK English, follow FA guidelines, and understand the realities of coaching in England, Scotland, and Wales — from muddy Sunday mornings to midweek sessions under floodlights.
Create Your First Report Free